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Economic valuation of recreational attributes using a choice experiment approach: An application to the Galapagos Islands

Renato Perez Loyola, Erda Wang and Nannan Kang
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Renato Perez Loyola: 12399Dalian University of Technology, People’s Republic of China
Erda Wang: 12399Dalian University of Technology, People’s Republic of China
Nannan Kang: 12399Dalian University of Technology, People’s Republic of China

Tourism Economics, 2021, vol. 27, issue 1, 86-104

Abstract: Despite the increasing number of visitors to Galapagos National Park, the tourism industry pays little attention to the distinct preferences of tourists toward park attributes, including both its natural resources and managerial emphasis. To “monetize†the benefits of these attributes requires utilizing nonmarket valuation techniques. Using a stated preference questionnaire, we estimated the economic value of the park’s recreational attributes. The following five attributes were selected: endangered species, prevalence of garbage, site infrastructure, air quality, and entrance fees. The results of this study demonstrate that tourists place the highest willingness to pay values on increased protection of animal species (US$26.9) and garbage reduction (US$111.2). These results highlight the economic contributions for park management, with a potential for value improvement of US$38.1 per tourist if the park’s combined attributes are upgraded from the present condition to the optimum condition.

Keywords: choice experiment; economic valuation; recreational attributes; tourist preferences; willingness to pay (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1177/1354816619885236

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