Sport-event portfolios: An analysis of their ability to attract revenue from tourism

Jesyca Salgado-Barandela, Angel Barajas and Patricio Sánchez-Fernández
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Jesyca Salgado-Barandela: 16784Universidad de Vigo, Spain
Patricio Sánchez-Fernández: Universidad de Vigo, Spain
Authors registered in the RePEc Author Service: Patricio Sánchez-Fernández

Tourism Economics, 2021, vol. 27, issue 3, 436-454

Abstract: Some cities strategically plan multiple small and medium-size sport events on different dates in their annual calendar of activities and avoid focusing on a single event of great magnitude. This is how the concept of a sport-event portfolio arises. This article aims to present a method to quantify the injection of sports-tourism money into a city from a portfolio of events. This methodology is applied to the portfolio of a small town with a policy oriented toward the promotion of tourism through the organization of sport events. The income generated by sports tourists in the 2017–2018 biennium is estimated using 1123 surveys conducted from four events included in the town’s portfolio. The research findings of this article are pioneers in the quantitative field of the study of event portfolios. This provides new opportunities for planning a strategy to attract tourism revenues.

Keywords: city marketing; event portfolio; sport events; tourism event management (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:27:y:2021:i:3:p:436-454

DOI: 10.1177/1354816619884448

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