Importance–performance analysis approach to destination management

Ida Rašovská, Marketa Kubickova and Kateřina Ryglová
Additional contact information
Ida Rašovská: 48269Mendel University, Czech Republic
Marketa Kubickova: 2629University of South Carolina, USA
Kateřina Ryglová: 48269Mendel University, Czech Republic
Authors registered in the RePEc Author Service: Ida Rašovská ()

Tourism Economics, 2021, vol. 27, issue 4, 777-794

Abstract: The role of government in destination development is not a new topic; however, the way the government can impact tourism destination development is still under research. This study addresses such issues, specifically, striving to shed some light on the aspects of importance/performance as it relates to destination management. By understanding such relationships, government officials (at local and state levels) will be able to create specific policies/procedures that would facilitate tourism development. This study utilizes importance/performance methodology to analyze three types of regions (mountain, spa, and wine) in the Czech Republic. The results indicate that variations among the regions exist in terms of areas of importance and performance and point out opportunities for further improvements. Thorough discussions and implications for the industry are made along with suggestions for future research.

Keywords: destination management; government; importance/performance model; IPA model; planning (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/1354816620903913 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:27:y:2021:i:4:p:777-794

DOI: 10.1177/1354816620903913

Access Statistics for this article

More articles in Tourism Economics
Bibliographic data for series maintained by SAGE Publications ().