Analyzing online search patterns of music festival tourists

Juan D Montoro-Pons and Manuel Cuadrado-García
Additional contact information
Juan D Montoro-Pons: Universitat de València, Spain
Manuel Cuadrado-García: Universitat de València, Spain

Tourism Economics, 2021, vol. 27, issue 6, 1276-1300

Abstract: Music festivals, as cultural events that induce tourism flows, intermediate both the cultural and travel experience. The present study analyzes online search behavior of potential attenders to a music festival. We hypothesize that the search process reveals latent patterns of behavior of cultural tourists planning to attend music festivals. To this end, information from Google Trends on queries related to three popular music festivals is used to build a network of search topics. Based on it, alternative exponential random graph model specifications are estimated. Findings support the general result of mediated information flows: music festivals induce planning and traveling queries. However, differences relating to the specificities of the cultural event are also found, in particular those regarding what nodes or queries supply the network with more useful information.

Keywords: cultural participation; exponential random graphs models; live music consumption; user-generated data; unstructured data; mediated consumer discovery (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/1354816620945440 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:27:y:2021:i:6:p:1276-1300

DOI: 10.1177/1354816620945440

Access Statistics for this article

More articles in Tourism Economics
Bibliographic data for series maintained by SAGE Publications ().