Does Event-Driven Tourism Provide Economic Benefits? A Case Study from the Manawatu Region of New Zealand

Terry Auld and Sarah McArthur
Additional contact information
Terry Auld: Department of Applied and International Economics, Massey University, Wellington Campus, Private Box 756, Wellington 6004, New Zealand
Sarah McArthur: Department of Management and Enterprise Development, Massey University, Wellington Campus, Private Box 756, Wellington 6004, New Zealand

Tourism Economics, 2003, vol. 9, issue 2, 191-201

Abstract: The prime purpose of the New Zealand tourism industry is to create income. Events are becoming a major component of the tourism product. This study analyses the economic impact of an events festival in the Manawatu region of New Zealand. Destination Manawatu, the region's tourism organization, wanted to know whether an events festival held in March 1999 had provided net benefits for the region. Analysis indicates that the festival did produce significant economic benefits for the Manawatu, suggesting that event-driven tourism is an effective strategy for Destination Manawatu.

Keywords: incremental analysis; economic impact analysis; event-driven tourism; regional tourism strategy; New Zealand (search for similar items in EconPapers)
Date: 2003
References: View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
https://journals.sagepub.com/doi/10.5367/000000003101298358 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:9:y:2003:i:2:p:191-201

DOI: 10.5367/000000003101298358

Access Statistics for this article

More articles in Tourism Economics
Bibliographic data for series maintained by SAGE Publications ().