City Marketing, Image Reconstruction and Urban Regeneration

Ronan Paddison
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Ronan Paddison: Department of Geography, University of Glasgow, Glasgow, G12 8QQ, Scotland, UK

Urban Studies, 1993, vol. 30, issue 2, 339-349

Abstract: Reflecting the new urban entrepreneuralism, city marketing is more than the mere promotion of place, being used in some cities to rebuild and redefine their image, allied to which has been a strategy of targeting specific types of activity which both reflect and bolster the image. Examining the experience of Glasgow, this paper focuses on the implications raised by the use of such marketing techniques, showing that they have social and political implications which practice tends to overlook.

Date: 1993
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Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:urbstu:v:30:y:1993:i:2:p:339-349

DOI: 10.1080/00420989320080331

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