Havells India Limited: Transition from an Industrial Brand to a Consumer Brand

Meenakshi Nagarajan and Arun Kumar

Vikalpa: The Journal for Decision Makers, 2015, vol. 40, issue 3, 363-382

Keywords: Fast Moving; Electrical Goods; Competition; Branding; Market Positioning; Innovation; Advertising Campaigns (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vikjou:v:40:y:2015:i:3:p:363-382

DOI: 10.1177/0256090915599083

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