Q-Connect: Reaching Rural Customers with Assam Mobile Theatre

Abhishek and Gunjan Dandotiya

Vikalpa: The Journal for Decision Makers, 2017, vol. 42, issue 1, 36-50

Keywords: Rural Advertising; Event-based Promotions; Assam Mobile Theatre; Folk Media (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/0256090916686682 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:vikjou:v:42:y:2017:i:1:p:36-50

DOI: 10.1177/0256090916686682

Access Statistics for this article

More articles in Vikalpa: The Journal for Decision Makers
Bibliographic data for series maintained by SAGE Publications ().