Determinants of Analytics Process Adoption in Emerging Economies: Perspectives from the Marketing Domain in India

Arindam Banerjee and Tanushri Banerjee

Vikalpa: The Journal for Decision Makers, 2017, vol. 42, issue 2, 95-110

Keywords: Analytics Practice; Emerging Economies; Marketing; Analytics Adoption (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vikjou:v:42:y:2017:i:2:p:95-110

DOI: 10.1177/0256090917704560

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