Tata Nano: Case of Repositioning

Chandan Parsad (), Sanjeev Prashar and Vinita S. Sahay

Vikalpa: The Journal for Decision Makers, 2021, vol. 46, issue 3, 177-187

Keywords: TATA NANO; PRODUCT FAILURE; REPOSITIONING STRATEGY; TARGETING; POSITIONING (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vikjou:v:46:y:2021:i:3:p:177-187

DOI: 10.1177/02560909211040692

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