Pursuing Digital Marketing and Sales Transformation in an Emerging Market: Lessons from India’s Tata Steel

Peeyush Gupta, Michelle Steward, Jim Narus and D.V.R. Seshadri

Vikalpa: The Journal for Decision Makers, 2021, vol. 46, issue 4, 197-208

Keywords: Digital Marketing; Digital Transformation; Tata Steel; Agile Principles (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/02560909211054700 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:vikjou:v:46:y:2021:i:4:p:197-208

DOI: 10.1177/02560909211054700

Access Statistics for this article

More articles in Vikalpa: The Journal for Decision Makers
Bibliographic data for series maintained by SAGE Publications ().