Managing Adversity: Brands and COVID-19

Anirban Chakraborty and Swapan Deep Arora

Vikalpa: The Journal for Decision Makers, 2022, vol. 47, issue 2, 106-115

Keywords: Crisis; Societal Marketing; COVID-19; Brand Response (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vikjou:v:47:y:2022:i:2:p:106-115

DOI: 10.1177/02560909221105937

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