Multi-level Marketing in India: Business Prospect Versus Social Interactions? Some Identified Research Issues for Marketers

Arindam Banerjee and Tanushri Banerjee

Vikalpa: The Journal for Decision Makers, 2022, vol. 47, issue 4, 255-273

Keywords: Network Marketing; MLM; Pyramid Marketing; Multi-level Marketing (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vikjou:v:47:y:2022:i:4:p:255-273

DOI: 10.1177/02560909221144388

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