Nidradaan (Gift of Sleep): A Corporate Social Innovation by Agarwal Packers and Movers for Truck Drivers in India

Prageetha G. Raju and Rajanikanth M.

Vikalpa: The Journal for Decision Makers, 2023, vol. 48, issue 4, 283-293

Abstract: Has anyone heard of organizations giving its employees a gift of sleep? This is given to truck drivers in India who drive miles in all weathers without proper sleep to ensure that the goods consigned reach in specified time. Lack of proper sleep leads to deadly road accidents. Out of 139,000 deaths due to road accidents, around 26,678 drivers die due to lack of sleep (NCRB). The present case based entirely on published sources portrays a CSI initiative of APML which is first of its kind working for improving the condition of drivers thereby curtailing the shortage since 2012.

Keywords: Corporate Social Innovation; Nidradaan; Corporate Social Responsibility; Indian Truck Drivers (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vikjou:v:48:y:2023:i:4:p:283-293

DOI: 10.1177/02560909231214923

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