Media Displacement Effect: Investigating the Impact of Internet on Newspaper Reading Habits of Consumers

Richa Sharma Vyas, N. P. Singh and Shilpi Bhabhra

Vision, 2007, vol. 11, issue 2, 29-40

Abstract: The emergence of internet has many effects on the availability of news and information. It expands the reach of news, information and discussion forums to the public and forces traditional news media to reorient themselves in competitive situations. The newspaper/print media companies have understood this trend and have come out with new plans. Most of them have developed their on-line portals or websites that provide news as well. This study has been conducted with a view to capture impact of Internet on changes in consumer behavior, with respect to reading news on internet. The study was conducted in two phases. The first phase comprised of an exploratory research that gave the insight about the issues. It is followed through a detailed questionnaire to conduct the descriptive study. Target population considered was one who has Internet access. It was divided in two segments namely working professionals and students. The responses were collected through e-mail. It was found that Internet has not much affected the newspaper business. It has come out as complimentary to the newspapers. Further, Internet is found more popular in case of business/stock news, sports news and international news.

Keywords: Internet; Newspapers; Factor Analysis; Media Displacement (search for similar items in EconPapers)
Date: 2007
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/097226290701100205 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:11:y:2007:i:2:p:29-40

DOI: 10.1177/097226290701100205

Access Statistics for this article

More articles in Vision
Bibliographic data for series maintained by SAGE Publications ().