EMAMI: Identification of Brand Extention Opportunities in Fairness Cream Industry

Debajani Sahoo and Preeta H. Vyas

Vision, 2007, vol. 11, issue 3, 67-76

Keywords: Marketing Case; Brand Extention; Fairness Cream Industry (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:11:y:2007:i:3:p:67-76

DOI: 10.1177/097226290701100307

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