Book Review: Morgen Witzel, Tata: The Evolution of a Corporate Brand

Scott Taylor

Vision, 2012, vol. 16, issue 4, 355-356

Abstract: Morgen Witzel, Tata: The Evolution of a Corporate Brand. New Delhi: Penguin Books, 2010, 256 pp., ₹ 599 [Hardback].

Date: 2012
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DOI: 10.1177/0972262912460199

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