Book Review: Rama Bijapurkar, Customer in the Boardroom? Crafting Customer Based Business Strategy

Alok Pandey

Vision, 2012, vol. 16, issue 4, 356-358

Abstract: Rama Bijapurkar, Customer in the Boardroom? Crafting Customer Based Business Strategy. New Delhi: SAGE Publications India Pvt. Ltd, 2012, xxii+232 pp., ₹ 495 [Hardback].

Date: 2012
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DOI: 10.1177/0972262912460201

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