Marketing Management

Anagha Shukre
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Anagha Shukre: Assistant Professor Institute of Management Studies, Ghaziabad, Uttar Pradesh, India

Vision, 2013, vol. 17, issue 1, 99-100

Abstract: Pradeep Kashyap, Rural Marketing (2nd edition). New Delhi: Dorling Kindersley (India) Pvt. Ltd, Licensees of Pearson Education in South Asia. 2012, 301 pp., ₹ 450. ISBN: 978-81-317-6035-2.

Date: 2013
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DOI: 10.1177/0972262912469708

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