Book Review: Marketing Management

Ajay Bansal
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Ajay Bansal: Associate Professor–Marketing, Galgotias Business School, Greater Noida 201 306, Uttar Pradesh, India

Vision, 2013, vol. 17, issue 2, 189-190

Abstract: Jack Trout and Steve Rivkin, Repositioning: Marketing in an Era of Competition, Change and Crisis , New Delhi: Tata McGraw-Hill, 2010, 217 pp., ₹ 295 [Paperback]. ISBN: 978-0-07-070048-2

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:17:y:2013:i:2:p:189-190

DOI: 10.1177/0972262912484998

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