Book Review: The Little Book of Big Customer Satisfaction Measurement

Kirti Sharma
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Kirti Sharma: Assistant Professor, Marketing Area, MDI, Gurgaon, Haryana, India

Vision, 2013, vol. 17, issue 2, 190-191

Abstract: Ajit Rao and Subhash Chandra, The Little Book of Big Customer Satisfaction Measurement , New Delhi: SAGE Response, 2012, xv + 164 pp., ₹ 350 [Paperback].

Date: 2013
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DOI: 10.1177/0972262912484999

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