Durapro Limited, neither Durable nor Proactive … A Case with Multiple Business Dilemmas…!!!

Anirban Basu, Punyaslok Dhall, Rajeev Roy and Bhavesh Pande
Additional contact information
Anirban Basu: Anirban Basu, Manager–NCE & Sales Training, Nestle India Limited
Punyaslok Dhall: Punyaslok Dhall, Associate Professor, KSOM, KIIT University
Rajeev Roy: Rajeev Roy, Associate Professor, IIM Raipur
Bhavesh Pande: Bhavesh Pande, Sr. Manager (CS), GSO, Ahmedabad, Indian Oil Corporation Ltd

Vision, 2014, vol. 18, issue 1, 61-67

Date: 2014
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DOI: 10.1177/0972262913517334

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