Book Review: Branding in a Competitive Market Place

Kirti Sharma
Additional contact information
Kirti Sharma: Kirti Sharma, Assistant Professor (Marketing), MDI, Gurgaon, Haryana, India

Vision, 2014, vol. 18, issue 1, 70-70

Abstract: Rajat K. Baisya, Branding in a Competitive Market Place. SAGE, 2013, 229 pp., (Paperback). ₹450. ISBN: 978-81-321-1059-0

Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/0972262913517429 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:18:y:2014:i:1:p:70-70

DOI: 10.1177/0972262913517429

Access Statistics for this article

More articles in Vision
Bibliographic data for series maintained by SAGE Publications ().