Marketing Opportunities in the Developing World: An Indian Experience

Mukesh Chaturvedi
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Mukesh Chaturvedi: Mukesh Chaturvdie, Professor (Marketing), Management Development Institue, Gurgaon

Vision, 1997, vol. 1, issue 1, 18-23

Abstract: In a developing country, marketing is the prime mover in the drive to sell more goods. Yet the professionals who work in this hardheaded world readily set aside some of their time, skill and money to promote the public good - without thought of profit. This paper attempts to evolve a model of opportunity analysis for (social) marketing in a developing country through various illustrations in the development context.

Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:1:y:1997:i:1:p:18-23

DOI: 10.1177/09722629X97001001003

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