Book Review: The Rx Factor: Strategic Creativity in Pharmaceutical Marketing

Amit Mookerjee
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Amit Mookerjee: Asst. Professor, Marketing, Management Development Institute, Gurgaon

Vision, 1997, vol. 1, issue 2, 81-84

Abstract: The Rx Factor: Strategic Creativity in Pharmaceutical Marketing, Pavan Choudhary, Response Books - A Division of Sage Publications, New Delhi (1997), Price Rs. 275 (Cloth) & Rs. 150 (Paper), pp. 150

Date: 1997
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DOI: 10.1177/09722629X97001002011

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