Book Review: Rajendra K. Srivastava and Gregory Metz Thomas, The Future of Branding

Prof. Ashok Pratap Arora
Additional contact information
Prof. Ashok Pratap Arora: Adjunct Faculty, Indian Institute of Management, Udaipur. E-mail: aparora@gmail.com

Vision, 2016, vol. 20, issue 4, 405-406

Abstract: Rajendra K. Srivastava and Gregory Metz Thomas, The Future of Branding, 2016, New Delhi: SAGE Publications, 468 pp., ₹1,295. (ISBN: 978-93-515-0316-3) (HB)

Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/0972262916668757 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:20:y:2016:i:4:p:405-406

DOI: 10.1177/0972262916668757

Access Statistics for this article

More articles in Vision
Bibliographic data for series maintained by SAGE Publications ().