Book Review: David Aaker, Aaker on Branding: 20 Principles that Drive Success

Dr Ritu Srivastava
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Dr Ritu Srivastava: Assistant Professor, Marketing, MDI Gurgaon, India. E-mail: ritu.srivastava@mdi.ac.in

Vision, 2017, vol. 21, issue 3, 335-336

Abstract: David Aaker, Aaker on Branding : 20 Principles that Drive Success , 2015, New Delhi, India: SAGE Publications, 235 pp., ₹495. ISBN 13: 9789351503903

Date: 2017
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DOI: 10.1177/0972262917716807

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