Project-based Customer Relationship Management in Virtual Enterprises

Christian Breu, Norbert Meckl and Johannes Sametinger
Additional contact information
Christian Breu: University of Regensburg, Regensburg, Germany  christian.breu@wiwi.uni-regensburg.de
Norbert Meckl: University of Regensburg, Regensburg, Germany  norbert.meckl@wiwi.uni-regensburg.de
Johannes Sametinger: University of Johannes Kepler, Linz, Austria  Johannes.sametinger@wiwi.uni-regensburg.de

Vision, 2001, vol. 5, issue 1_suppl, 38-45

Abstract: The Internet has revolutionized communication among companies and clients. New possibilities for global collaboration among companies on a project basis are possible with virtual enterprises. Virtual enterprises enable new ways of collaboration with clients and their participation in creative and inventive activities of individual products. Furthermore project work with clients allows tight bonds to them and goes beyond traditional forms of customer relationship management. In this paper we start with an overview of some basic concepts. We then present our approach of web-based project management that can be used for various forms of collaborative activities over the Internet, including customer relationship management. We have successfully used our approach for projects of a digital photography and a middle-class marketing agency. Currently, we are working on an extended platform for virtual enterprises in the area of facility management with many customers as well as sub-contractors.

Date: 2001
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/09722629010050S105 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:5:y:2001:i:1_suppl:p:38-45

DOI: 10.1177/09722629010050S105

Access Statistics for this article

More articles in Vision
Bibliographic data for series maintained by SAGE Publications ().