The Supply Chain Critical Link to E-Commerce Success: An Indian Scenario

B.S. Sahay and Arun K. Gupta
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B.S. Sahay: Management Development Institute, Gurgaon-122001, India  bssahay@mdi.ac.in
Arun K. Gupta: Management Development Institute, Gurgaon-122001, India

Vision, 2001, vol. 5, issue 1_suppl, 74-80

Abstract: Based on the survey carried out by Management Development Institute, Gurgaon and KPMG India, the paper suggests a framework to utilise supply chain management as key to success for e-commerce, business-to-business and business-to-commerce ventures. The paper also concluded that the success will lie to those companies who will be able to tailor its physical and information supply chain to the e-commerce application for fulfilment of customer demand and effective and efficient flow of information, material and cash among supply chain members and intra-organisational departments.

Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:sae:vision:v:5:y:2001:i:1_suppl:p:74-80

DOI: 10.1177/09722629010050S109

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