The Importance of Determinants of Strategic Development in E-commerce

Veronika Svatošová () and Jaroslava Rajchlová
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Veronika Svatošová: Mendel University in Brno, Faculty of Regional Development and International Studies
Jaroslava Rajchlová: Mendel University in Brno, Faculty of Regional Development and International Studies

Journal of Economics / Ekonomicky casopis, 2022, vol. 70, issue 9-10, 768-792

Abstract: The main aim of the paper is to identify the determinants of strategic development in e-commerce and evaluate their importance on the whole process of strategic management. A research evaluating the importance of determinants is carried out using the online questionnaire survey with enterprises in e-commerce. The paper focuses on research sample consisting 188 SMEs and 21 large enterprises in e-commerce. Selected methods of statistical induction and descriptive statistics were used for verification of the research hypotheses. The research has shown that e-commerce enterprises primarily attribute a varying importance to individual determinants in the process of strategic management. The results show enterprises primarily underestimate the following determinants of strategic development in e-commerce: mission and vision, strategic situational analysis, strategic control, corporate culture, personnel management and strategy, financial management and strategy, ability to work with legislation. E-commerce enterprises do not apply a comprehensive approach in the process of strategic management in the Czech environment in e-commerce.

Keywords: determinants of strategic development; e-strategy; e-commerce; small and medium-sized enterprises; personal interviewing (search for similar items in EconPapers)
JEL-codes: M00 M10 M19 (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (1)

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