Reorientation In A Competitive Environment: An Analysis Of Strategic Change

Jens Leker

Schmalenbach Business Review (sbr), 2001, vol. 53, issue 1, 41-55

Abstract: In this paper I examine the possibility of discovering different types of strategic changes, accordingly accompanied by different manners of corporate performance development. To characterize individual strategic changes, I perform a detailed analysis of the credit files of corporations. The results of the analysis allow me to group the strategic changes into four types. All four types are characterized by marked differences in how they deal with their core competencies. Furthermore, they show different progress in their economic situations. I conclude that an undifferentiated analysis of companies that have undertaken strategic changes leads to an unjustified generalization of the relation between strategic change and corporate performance.

JEL-codes: L10 M10 O33 (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:sbr:abstra:v:53:y:2001:i:1:p:41-55

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