Exploring The Globalization Of German Mncs With The Complex Spread And Diversity Measure

Jan Hendrik Fisch and Michael-Jörg Oesterle

Schmalenbach Business Review (sbr), 2003, vol. 55, issue 1, 2-21

Abstract: In this paper, we present a new quantitative measurement concept that integrates multiple dimensions of internationalization in a complex number and tries to measure globalization instead of simple internationalization. We apply this measure to assess the globalization states and processes of the most internationalized German MNCs. Our results suggest that these MNCs are neither globalized nor do they show a straightforward path towards globalization in the last decade. This outcome contradicts the common assumption of globalized MNCs, and thus has strong implications for future research as well as business and political decisions. The new quantitative concept of globalization developed in this paper can be used to measure the degree of international involvement of MNCs.

JEL-codes: C42 F23 (search for similar items in EconPapers)
Date: 2003
References: Add references at CitEc
Citations: View citations in EconPapers (19)

Downloads: (external link)
http://www.vhb.de/sbr/pdfarchive.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sbr:abstra:v:55:y:2003:i:1:p:2-21

Access Statistics for this article

Schmalenbach Business Review (sbr) is currently edited by Wolfgang Ballwieser

More articles in Schmalenbach Business Review (sbr) from LMU Munich School of Management Contact information at EDIRC.
Bibliographic data for series maintained by sbr ( this e-mail address is bad, please contact ).