Strategic Planning as a Learning Process

Utz Schäffer and Bianca Willauer

Schmalenbach Business Review (sbr), 2003, vol. 55, issue 2, 86–107

Abstract: Strategic planning has been characterized as a learning process. However, despite the high relevance for strategic management, little empirical evidence has been collected so far on the learning process. In this paper we suggest that a high degree of learning in the strategic planning process should result in a higher effectiveness of planning, which should positively influence adaptiveness, market performance, and return on sales of the business unit. In addition, we propose hypotheses on the determinants of learning in strategic planning and test these hypotheses by using a structural equation modeling (LISREL).

Keywords: Business Unit Performance; Learning; Strategic Planning; Structural Equation. (search for similar items in EconPapers)
JEL-codes: C30 D83 M19 (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (1)

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