We Don’t Need Another Hero – Implications from Network Structure and Resource Commitment for Movie Performance

Brinja Meiseberg, Thomas Ehrmann and Julian Dormann

Schmalenbach Business Review (sbr), 2008, vol. 60, issue 1, 74-98

Abstract: This study offers a new framework for organizing a motion picture in such a way that enhances its chances for box-office success. We combine and expand two strands of research for the moviemaking industry: the economic approach and the social network perspective. Specifically, we integrate the product-inherent categories of the creative sphere and financial resources and the product-induced categories of marketing support and competition with concepts from social network analysis (i.e., connectivity and density). We test our hypotheses on a sample of top ten German movies as to box-office admissions for the period 1990-2004. We find that extensive care and industry knowledge are required when organizing the economic and social framework in which a film project is undertaken, since ultimately, movie success does not depend on individual star power. On the contrary, the real star is the team.

Keywords: Motion Picture Industry; Network Analysis; Star Power (search for similar items in EconPapers)
JEL-codes: D70 D85 L14 (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (3)

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