Modeling Competitive Reaction Effects

Peter S. H. Leeflang

Schmalenbach Business Review (sbr), 2008, vol. 60, issue 4, 322-358

Abstract: In this study I critically review models that specify competitive reaction effects. I discuss different model structures and summarize my findings on competitive reaction effects and factors that explain competitive reactions. I discuss the many models of competitive market response that have been developed and classify them into twelve sets of models that are related to each other in a logical manner through the evolutionary model-building concept.

Keywords: Competition; Marketing; Models (search for similar items in EconPapers)
JEL-codes: C2 L13 M31 (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (1)

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