THE CONSUMER ROLE IN HIGHER EDUCATION

Maria Popescu

The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration, 2010, vol. 10, issue 1(11), 56-65

Abstract: The present social context is disturbed by questions, diversity, complexity, and the time and space parameters, which change, the educational institutions being obliged to adjust one at ones news requirements which oblige and which sometimes are contradictories. Thus it is justifying dwelling on higher education development by the perspective of assurance the quality in education, orientation which would deserve adopt by each academic entity. For this reason any entity for profit to a big notoriety, for use at maximum the opportunities offered by market and for neutralization the threats of external environment in the first place is necessary to invest in human component and in them perfection, the key of any success business. The study it is based by primary quantitative research method by conclusive-descriptive nature based by the divided plans or transversal research how this is know in specialty literature. The dates collect method has been “face to face” investigation and the research instrument the questionnaire. The quantitative dates processed using SPSS. This paper achieved on the basis of punctual investigation represents a photography for the time being of students and of students at master opinions referring to the perceptions which they coached by the different aspects vis-à-vis by the education institutions where they are entered in.

Keywords: educational services; consumer behaviour; quality; students; higher education (search for similar items in EconPapers)
Date: 2010
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