WEALTH MANAGEMENT STRATEGIES IN THE ERA OF E-COMMERCE

Mohammed Shahedul Quader, Mohammad Shamsuddoha (), Akhter Jahan and Alexandru Nedelea
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Mohammed Shahedul Quader: University of Science & Technology Chittagong, Chittagong, Bangladesh
Akhter Jahan: University of Science & Technology Chittagong, Chittagong, Bangladesh

The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration, 2011, vol. 11, issue 1(13), 27-39

Abstract: This paper looks at the key strategies being applied by wealth management and their competitive position. Each approach has merits, although the multi-channel ‘single brand’ approach seems to be gathering momentum. E-commerce facilitates differentiation and requires focus, whilst making cost leadership more difficult Choices between being a traditional or extended wealth manager, or simply a wealth product provider, are increasingly being made. Moreover need for strategic choice in the wealth management market is presented, before looking in more detail at the wealth management strategies commonly adopted. The relative success of each is considered, together with the competitive advantages to be gained.

Keywords: Wealth management; Strategies; E-commerce. (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:scm:ausvfe:v:11:y:2011:i:1(13):p:27-39

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