CUSTOMER RELATIONSHIP MANAGEMENT IN MACEDONIAN TELECOMMUNICATIONS

Lidija Pulevska-Ivanovska ()
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Lidija Pulevska-Ivanovska: Faculty of Economics-Skopje, Macedonia

The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration, 2008, vol. 8, issue 1(8), 77-84

Abstract: CRM (Customer Relationship Management) simply defined, is the process of acquiring, retaining and growing profitable customers. It is a methodology used to learn more about customers' needs and behaviours in order to develop stronger relationships with them. There are many technological components to CRM, but the more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. Macedonian telecommunications is one of the biggest retail companies in Macedonia providing telecommunication services. The CRM in the Macedonian Telecommunications can be viewed from three different perspectives:1. Department, 2. Philosophy, 3. IT system. This paper elaborates these three perspectives of the CRM in the Macedonian Telecommunications.

Keywords: Customer Relationship Management; Macedonian telecommunications; system (search for similar items in EconPapers)
Date: 2008
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