MARKETING BUDGET DURING THE ECONOMIC CRISIS PERIOD IN ROMANIA

Monica Bîja () and Ramona Lile
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Monica Bîja: Aurel Vlaicu University, Faculty of Economic Sciences, Arad, Romania

The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration, 2009, vol. 9, issue 1(9), 177-181

Abstract: The purpose of this article is to present the influence of the present economic crisis on the marketing budget. The financial and economic recession is a real phenomenon that cannot be ignored and which affects directly or indirectly every aspect of the world economy. Every company and business whether multinational or just local is, or will have to adjust to this new, changing world. This international level crisis can be compared with a natural selection phenomenon and in the end will survive only the fittest.

Keywords: marketing budget; economic crisis; crisis strategies. (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:scm:ausvfe:v:9:y:2009:i:1(9):p:177-181

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