THE TRUST CAPITAL AND THE 4 E SUPPORTING THE THEORY AND PRACTICE OF THE FIRM

Alexandru Trifu and Loredana Terec-Vlad
Additional contact information
Alexandru Trifu: Petre Andrei University of Iasi, Iasi, Romania
Loredana Terec-Vlad: Stefan cel Mare University Suceava, Romania

EcoForum, 2013, vol. 2, issue 1, 8

Abstract: Any entity in the market economy serves the needs expressed by customers and clients. Meeting their needs by providing quality products and services as well as reliability and by proving the possibility of coping with the permanently changing competitive conditions also ensures the development of certain components related to customer psychology, namely trust and loyalty. Economics, efficiency, efficacy and ethic (the 4 E) represent the framework of the well-functioning of a firm, both in interior, and in relationships with the environment. The ethic gives the quality of this mechanism to differentiate the firm the other from the same market.

Keywords: economics; efficiency; efficacy; ethic; brand; trust. (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
http://ecoforumjournal.ro/index.php/eco/article/download/7/19 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scm:ecofrm:v:2:y:2013:i:1:p:8

Access Statistics for this article

EcoForum is currently edited by Association of Educational and Cultural Cooperation Suceava

More articles in EcoForum from "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department. Contact information at EDIRC.
Bibliographic data for series maintained by Iulian Condratov ().