TRENDS OF TAKING INTO ACCOUNT OF INTERNATIONAL FACTORS IN MARKETING ADAPTATIONAL STRATEGIES OF REGIONAL CENTRES

Iryna Budnikevych and Tetyana Tatarchuk
Additional contact information
Iryna Budnikevych: Chernivtsi National University, Ukraine
Tetyana Tatarchuk: Chernivtsi Regional Council, Chernivtsi, Ukraine

EcoForum, 2014, vol. 3, issue 1, 5

Abstract: The article investigates the impact of international factors to formation of marketing adaptation strategies of regional centres development; regards influence of “regional revolution” to strategic trends of cities of Chernivtsi and Suceava; forms a list of factors that can either open additional opportunities for a city or, on the contrary, become potential bearers of threats for implementation of sustainable development strategy; attention is paid to threats and advantages for regional economy of activation processes of activity of global trade networks; examples of cooperation in geo-space direction are given; the role of regional marketing technologies is determined in provision of complex long-term cross-border effect of cooperation of Chernivtsi and Suceava as regional centres of Bukovyna.

Keywords: territorial marketing; marketing adaptation development strategies; international factors; regional revolution; territorial marketing technologies. (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://ecoforumjournal.ro/index.php/eco/article/download/53/53 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scm:ecofrm:v:3:y:2014:i:1:p:5

Access Statistics for this article

EcoForum is currently edited by Association of Educational and Cultural Cooperation Suceava

More articles in EcoForum from "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department. Contact information at EDIRC.
Bibliographic data for series maintained by Iulian Condratov ().