INTERNET MARKETING THEORETICAL ASPECTS

Margarita IÅ¡oraitÄ—
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Margarita IÅ¡oraitÄ—: Vilniaus kolegija/The University Applied Sciences a, Lithuania

EcoForum, 2017, vol. 6, issue 1, 25

Abstract: Internet marketing - a powerful goods and / or the delivery of products to target audiences. Internet - the place including a very cheap delivery of goods and services to a creative and specific target audience and receiving from clients fast feedback. The same as the real world, online marketing consists of many particles: the marketing plan, strategy, cost evaluation, choice of instruments, etc. Internet marketing and marketing - it's a never-ending process that requires constant work: to invest the time and money. Here, everything is used: website, social networks, online direct marketing, multi-media products, advertising campaigns, and so forth. Internet marketing and marketing is a very important part of the overall corporate marketing, as the Internet has become is not the main communication tool with customers.

Keywords: internet; internet marketing; internet marketing strategy; internet marketing tools; internet marketing planning (search for similar items in EconPapers)
Date: 2017
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