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TOYOTA MOTOR CO GLOBAL POSITION: VISION, PRUDENCE AND CONTINUOUS INNOVATION

Nicolae-Florin Prunä‚u ()
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Nicolae-Florin Prunä‚u: Stefan cel Mare University of Suceava, 720229, Romania

European Journal of Accounting, Finance & Business, 2022, vol. 10, issue 3, 96-102

Abstract: Toyota Motor Corporation was and remains the most successful integration group compared to other keiretsu groups. This is because she took over the position of reformist, innovative and revolutionary leader in the organization of production and customer relations since the 1960s and has managed to maintain this position until now. The various strategies applied by Toyota Motor Corporation over its seven decades of existence present it as not only a car company, it is the car company to which all Japanese manufacturers refer, but also the American and European ones. Toyota tops the list of both Japanese carmakers and the entire automotive industry in the world in terms of sales and profits.

Date: 2022
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European Journal of Accounting, Finance & Business is currently edited by Stefan cel Mare University of Suceava, West University of Timisoara

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