EMOTIONAL INTELLIGENCE: THE ENGINE OF TRUST AND INNOVATION IN THE MOST TRUSTED COMPANIE

Mihaiela Eugenia David ()
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Mihaiela Eugenia David: Stefan cel Mare University of Suceava, 720229, Romania

European Journal of Accounting, Finance & Business, 2024, vol. 12, issue 2, 90-101

Abstract: In the face of fierce competition and rapid change, organisations are becoming increasingly aware that their long-term success depends not only on financial performance, but also on their ability to adapt and be resilient in the face of evolving challenges. In this sense, we bring to attention some ways in which EI (emotional intelligence) can support the development of values such as trust in the organizational culture and in this way, can support continuous innovation in companies. The integration of EI into the organizational culture is an important pillar in building an innovative and sustainable organization. The present study is focused around two main ideas, namely highlighting the increasing importance of EI in the literature and analyzing an international ranking (World Most Trustworthy). Based on WMT it aims to deduce whether and to what extent there is a direct relationship between EI and the level of trust in a company that could explain the performance achieved by such organizations.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:scm:ejafbu:v:12:y:2024:i:2:p:90-101

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