THE POSTAL MARKET WITHIN THE NEW ECONOMIC AND SOCIAL CONTEXT

Lazarescu Caius ()
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Lazarescu Caius: “Vasile Goldiº” University of Arad, Romania

European Journal of Accounting, Finance & Business, 2015, vol. 3, issue 1, 58-64

Abstract: The development of postal services and, implicitly, of the postal market, represents a great challenge within the markets, as well as within goods and assets trading. Postal services appeared due to the need to communicate, that intensified by the increase of the population number, as well as due to the multiplication of the needs determined by the evolution of the society. Initially, the postal services satisfied the human need for communication; subsequently, the postal services also satisfy the commercial need in the sales relation and in the buying relation. This change led to a new postal strategy of the mail marketing and development of Small and Medium Enterprises (SMEs).

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:scm:ejafbu:v:3:y:2015:i:1:p:58-64

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