COUNTRIES WITH THE MOST VALUABLE BRANDS THAT MAKES THEM THE MOST INTANGIBLE COUNTRIES

Cristina Gabriela Cosmulese ()
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Cristina Gabriela Cosmulese: Stefan cel Mare University, Suceava, Romania

European Journal of Accounting, Finance & Business, 2017, vol. 5, issue 12, 35-45

Abstract: The purpose of this article is to show how important intangible assets are and how much they can change these "invisible" the way assets, organizations, cities and countries are valued. Starting from the issue of the cross-border transfer of intangible assets and implicitly by brands, we aim to show how brands influence the economic evolution of the companies and which were the most important purchases of internally generated brands or brands that have plunged some countries into the most intangible countries in the world.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:scm:ejafbu:v:5:y:2017:i:12:p:35-45

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