APPROACHES IN INVESTIGATING ROMANIA’S IMAGE AS A TOURIST DESTINATION AMONG THE TURKISH STUDENTS

Olimpia Ban and Osman N. Özdogan
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Olimpia Ban: University of Oradea, Faculty of Economics, Romania
Osman N. Özdogan: Adnan Menderes University School of Tourism and Hotel Management, Turkey

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2010, vol. 10, issue 10, 13-19

Abstract: The image of the tourist destination plays an essential role in the decision making process regarding the choice of a holiday. Image has a crucial role in the success of the destination because it influences the consumers’ satisfaction and helps in drawing up a promotion strategy for the positioning/repositioning on a certain market, branding/rebranding the tourist destination. Information from different sources contribute to the formation of the image of a certain destination, information which can be distributed into: the promotion performed by the destination; the other’s opinions (direct or indirect); mass-media and the popular culture. We intended to investigate Romania’s image a a tourist destination among the Turkish students. The results showed that the students had very poor knowledge of our country.

Keywords: Tourism; Destination; Image; Research. (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:scm:rdtusv:v:10:y:2010:i:10:p:13-19

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