Analysis of Tourism Motivation toward Market Segmentation and Strategic Management of Bucovina Destination

Carmen Emilia Chaªovschi, Gerd Hesselmann, Otilia-Maria Bordeianu and Elena Buhac
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Carmen Emilia Chaªovschi: Faculty of Economics and Public Adminsitration, "ªtefan cel Mare" University, Suceava, Romania
Gerd Hesselmann: Director Foreign Relations - Unister Travel Group, Hesselmann&Associates, Berlin, Germany
Otilia-Maria Bordeianu: Faculty of Economics and Public Adminsitration, "ªtefan cel Mare" University, Suceava, Romania
Elena Buhac: Faculty of Economics and Public Adminsitration, "ªtefan cel Mare" University, Suceava, Romania

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2011, vol. 11, issue 11, 71-76

Abstract: Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature. In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.

Keywords: Market segmentation; Tourism motivation; Strategic management; Tourism destination; Destination management. (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:scm:rdtusv:v:11:y:2011:i:11:p:71-76

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