COMPARATIVE ANALYSIS BETWEEN CENTRALIZED AND STATE-WISE TOURISM CAMPAIGNS IN INDIA

Nripendra Singh, Sunaina Ahuja and Alexandru Nedelea
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Nripendra Singh: Jaypee Business School, Noida, India
Sunaina Ahuja: Jaypee Business School, Noida, India

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2012, vol. 13, issue 13, 14-20

Abstract: The purpose is to distinguish the initiatives taken by the state authorities and Central authorities to promote tourism in India. Gaps in the centralized promotional campaign, "Incredible India" are identified in this study. The methodology includes collection of secondary data and discursive analysis. Information relevance, Promotion strategy, and Key events and places were used for the comparative analysis for the purposes of the research paper. Above mentioned three factors need to be added to the centralized campaign, to give a holistic picture of India. The paper is unique as it is the first time that identification of gaps in the centralized campaign is done.

Keywords: Branding; Incredible India; Marketing strategy; Tourism (search for similar items in EconPapers)
Date: 2012
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