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PERCEPTIONs OF RESTAURANT MANAGERS ABOUT THE QUALITY OF PRODUCTS AND SERVICES OFFERED TO CONSUMERS. CASE STUDY: THE CITY OF BRA?OV

Elena Untaru, Ana Ispas () and Andreea-Nicoleta Neacsu
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Andreea-Nicoleta Neacsu: Faculty of Economic Sciences and Business Administration, University of Transilvania, Brasov, Romania

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2012, vol. 13, issue 13, 5-13

Abstract: The present economic crisis has had a powerful impact on the restaurants in the city of Brasov, which have confronted themselves in the past years both with a decrease in the number of consumers, and with a reduction in the consumption of products and public food services. In this context, this survey aims to analyze the perceptions of the restaurant managers in the city of Brasov regarding the quality of products and services they offer to the consumers, by using, in this sense, one of the techniques that are specific to qualitative research that is the semi - directive in - depth interview method.

Keywords: Quality; Developing consumer loyalty; Satisfaction; Public food services; Restaurant (search for similar items in EconPapers)
Date: 2012
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